Last week, I wrote about Amazon’s best sellers list for women’s historical fiction. Let’s take a look at other fiction categories.
MYSTERY, THRILLER & SUSPENSE FICTION – 8 out of 15
ROMANCE – 8 out of 15 are Amazon Imprints
CONTEMPORARY WOMEN’S FICTION – 6 out of 15 are Amazon Imprints
WOMEN’S LITERARY – 5 out of 15 (interesting to note that this is lower)
ALL BEST SELLERS IN LIT & FICTION – an incredible 10 out of 11 are Amazon Imprints!
Of course, these are point-in-time lists. If you checked the top sellers today they would be different from the ones I tabulated. According to Amazon, these lists are updated hourly.
When the Big Tech companies including Amazon met with the US House Judiciary Committee, Jeff Bezos was questioned on the companies’ use of data collected from third party vendors to sell its own products in competition with them. Does this extend to books?
We might also ask what other sales techniques Amazon is using to entice readers to their imprints. One technique is pricing – new releases for Lake Union novels is usually $4.99 (for the Kindle version), with gradually adjustments to $2.99 and lower. In contrast, traditional publishers offer Kindle versions in the $12.99 to $14.99 range when first released. Other techniques include: ‘Customers who bought this item also bought’, and ‘Sponsored products related to this item’, which often list novels published by Amazon. And another technique is low author advances. I benefitted from these techniques when Lake Union published Time and Regret.
By the way, if you’re curious to know the names of Amazon’s imprints, here they are.
A reader from last week pointed out that programs like Amazon’s Prime First Reads is only available to books from Amazon imprints. This program gives Kindle copies away for free to Prime Members for an early read before publication date, while others can buy them at a much reduced rate. Perhaps another way to manipulate the top sellers lists? Hmmmmm.
In last week’s post on this topic, a reader provided a link to a letter that the Authors Guild, the AAP and the ABA sent to the House of Representative’s Antitrust committee. You may wish to check it out.
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M.K. Tod writes historical fiction. Her latest novel, TIME AND REGRET was published by Lake Union. Mary’s other novels, LIES TOLD IN SILENCE and UNRAVELLED are available from Amazon, Nook, Kobo, Google Play and iTunes. She can be contacted on Facebook, Twitter and Goodreads or on her website www.mktod.com.