I used to read a lot of business books when I was in the consulting profession and I still have a lot of them on the shelves around my home. Chris Brogan and Julien Smith wrote one called Trust Agents. Is it relevant to authors?
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits … The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are ‘trust agents,’ the key people your business needs on its side.
- If you learn about your readers, you will be able to build a community.
- If you understand your readers, you will be able to write for them.
- If you engage with your readers, you will develop long-term relationships.
Don’t SELL to your readers, SERVE them. With the changing dynamic between readers and writers, authors need to listen, gather knowledge about readers, foster conversations, collaborate, and build long-term relationships.
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M.K. Tod writes historical fiction and blogs about all aspects of the genre at A Writer of History. Her latest novel, LIES TOLD IN SILENCE is set in WWI France and is available from Amazon, Nook, Kobo, Google Play and iTunes. Her debut novel, UNRAVELLED: Two wars. Two affairs. One marriage. is also available from these retailers.