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APE by Guy KawasakiReading Guy Kawasaki’s APE: Author, Publisher, Entrepreneur is proving to be straightforward and insightful, just as Joel Friedlander of The Book Designer promised. As an inveterate note taker, I’ve already filled seven hand-written pages and thought some of them might be useful to others.

  • When Kawasaki published his first book, he gave away 20,000 copies and sold 15,000. Who would have ever imagined a ratio like that?
  • He uses crowd sourcing to solicit feedback on his manuscripts.
  • When you publish an ebook, don’t use Times New Roman, Arial or Helvetica. These mark you as an amateur.
  • On Book Cover Archive are more than 1200 examples of book covers. When you create yours, choose a cover design for the ebook version that’s easy to read even in the postage stamp size you see on Amazon or other ebook resellers.
  • Don’t obsess about choosing your distribution channels, you can easily change them.
  • Make sure you test your ebooks on different devices before you launch.
  • Don’t use an author services company to acquire an ISBN. If you do, they and not you become the publisher of record.
  • Kawasaki does not worry about DRM (digital rights management). Nor does he register a copyright for his materials.
  • Offer your book in pdf format to anyone who promises a review.
  • Make it easy for someone to do a review by placing all bio, book blurb, photos and other info in one consolidated spot on your website or blog. This is what Kawasaki’s looks like for his book, Enchantment.
  • Platforms are built on trust, likaability and competence.
  • Repeat your tweets. Kawasaki repeats his four times.

Practical ideas and lots of them. I’ll be back with another set when I’ve finished reading.