Self-Publishing – 12 Useful Ideas from Guy Kawasaki

APE by Guy KawasakiReading Guy Kawasaki’s APE: Author, Publisher, Entrepreneur is proving to be straightforward and insightful, just as Joel Friedlander¬†of The Book Designer promised. As an inveterate note taker, I’ve already filled seven hand-written pages and thought some of them might be useful to others.

  • When Kawasaki published his first book, he gave away 20,000 copies and sold 15,000. Who would have ever imagined a ratio like that?
  • He uses crowd sourcing to solicit feedback on his manuscripts.
  • When you publish an ebook, don’t use Times New Roman, Arial or Helvetica. These mark you as an amateur.
  • On Book Cover Archive are more than 1200 examples of book covers. When you create yours, choose a cover design for the ebook version that’s easy to read even in the postage stamp size you see on Amazon or other ebook resellers.
  • Don’t obsess about choosing your distribution channels, you can easily change them.
  • Make sure you test your ebooks on different devices before you launch.
  • Don’t use an author services company to acquire an ISBN. If you do, they and not you become the publisher of record.
  • Kawasaki does not worry about DRM (digital rights management). Nor does he register a copyright for his materials.
  • Offer your book in pdf format to anyone who promises a review.
  • Make it easy for someone to do a review by placing all bio, book blurb, photos and other info in one consolidated spot on your website or blog. This is what Kawasaki’s looks like for his book, Enchantment.
  • Platforms are built on trust, likaability and competence.
  • Repeat your tweets. Kawasaki repeats his four times.

Practical ideas and lots of them. I’ll be back with another set when I’ve finished reading.

Blog tagline for A Writer of History

Joel Friedlander writes a popular blog called The Book Designer. He has hundreds, if not thousands, of followers and presents insightful posts every day on self-publishing, book designing, blogging and other topics. As Joel says ‘practical advice to help build better books’. Today’s post encourages bloggers to consider their tag line carefully. I had a look at mine.

Hmm. Not quite right for where is the appeal to readers? I’m certainly trying to develop material that appeals to readers. Here’s the new tag line with just a small change.


Let me try that for a while.