2018 Reader Survey Report

This year’s survey report is now available. It’s taken me quite some time to compile the results because … as you know I spent the last five weeks recovering from a plane crash.

The survey attracted 2418 participants from around the world – 84% female and 16% male.

A few highlights to whet your appetite.

  • AS IN PRIOR YEARS, THE SURVEY ATTRACTED HIGH VOLUME READERS– 72% read more than 20 books a year; 55% read more than 30
  • 49% of participants USE SOCIAL MEDIA REGULARLY TO SUPPORT THEIR READING 
  • GENDER MAKES A DIFFERENCE– among the differences—women read more than men and use social media more regularly in support of reading; men and women prefer different types of stories and different non-fiction
  • PRINT BOOKS REMAIN POPULAR– Of 2418 participants, 75% frequently or exclusively use print books
  • Not surprisingly, ENTERTAINMENT IS THE DOMINANT REASON FOR READING FICTION

Reasons to read fiction

  • Readers say that FEELING IMMERSED IN THE NOVEL’S WORLDis the most important factor for their reading
  • THE TOP TWO FACTORS when choosing a book are SUBJECT MATTERand GENRE
  • AGE MAKES A DIFFERENCE – among the differences – interest in fantasy decreases with age; the highest use of phone-based e-readers is for those between 30 and 50
  • FRIENDS ARE THE TOP SOURCE FOR BOOK RECOMMENDATIONS– chosen by 61% of participants when asked for their top three sources
  • For reading purposes, CONNECTING WITH THE AUTHOR OF A BOOK is the social media functionality most valued by participants

Click HERE for the full report.

FOR MORE ON READING & WRITING HISTORICAL FICTION FOLLOW A WRITER OF HISTORY (using the widget on the left sidebar)

M.K. Tod writes historical fiction. Her latest novel, TIME AND REGRET was published by Lake Union. Mary’s other novels, LIES TOLD IN SILENCE and UNRAVELLED are available from Amazon, NookKoboGoogle Play and iTunes. She can be contacted on Facebook, Twitter and Goodreads or on her website www.mktod.com.

Why do people read fiction?

The 2018 Reader Survey asked participants why they read fiction. Several answers were proposed along with an invitation to comment. With well over 1800 responses, the results below show the percentages of those who chose ‘always’ or ‘frequently’ for each given option.

And below are a sampling of the comments people added:

I don’t like the term ‘escapism’ when referring to reading – to me it cheapens the experience on behalf of the reader. To an extent, I like to be entertained especially if I’m reading something lighter in context but I never read to simply ‘pass the time’. I like getting caught inside the shoes and heart of the characters, feeling captured by the timescape and exiting feeling as if I had ‘lived the life’ I had just read.

I just want to highlight “understand the circumstances of others.” Reading has let me be the fly on the wall in places I would never be able to go. It has exposed me to different cultures, lands, and time periods.

I love to read fiction because it’s what I enjoy. It’s something that I can get lost in and forget for awhile.

Reading is never a way to pass the time; it’s a way I spend my time. If I’m bored, it’s because I don’t have a good book to read.

Reading forms part of my life: I cannot imagine a day without a book.

I think reading is like breathing to me….not a choice….it’s a necessity.

I read to do reality checks on official narratives. How things really work versus institutional reporting. Reading widely is a kind of reality check.

Reading about other cultures helps us to understand ourselves better, and fosters deeper empathy.

To experience situations and lifestyles that are different from my own life.

To be transported to other times, places, politics, and selves. To be ‘other’.

To broaden my horizons and perspectives. To broaden my vocabulary and thus communication skills. To enhance my imagination.

If you haven’t taken the survey, here’s the link. And please share the link on your favourite social media https://www.surveymonkey.com/r/68HL6F2 .

FOR MORE ON READING & WRITING HISTORICAL FICTION FOLLOW A WRITER OF HISTORY (using the widget on the left sidebar)

M.K. Tod writes historical fiction. Her latest novel, TIME AND REGRET was published by Lake Union. Mary’s other novels, LIES TOLD IN SILENCE and UNRAVELLED are available from Amazon, NookKoboGoogle Play and iTunes. She can be contacted on Facebook, Twitter and Goodreads or on her website www.mktod.com.