Turns out understanding the dynamics of selling historical fiction is full of complexities. In an earlier diagram I attempted to present a dichotomy between traditional publishing and self-publishing. However, we all know that our world is muddier than that. Ruth Hull Chatlien reminded me that many writers work with small publishers to bring their works to market. Tony Riches mentioned the need for a hybrid approach to reach international markets. And, of course, the roles of traditionally published authors are changing too.
As with my other posts, the following diagrams are works-in-process. In tomorrow’s post I’ve attempted some preliminary advice.
DYNAMICS OF A TRADITIONALLY PUBLISHED AUTHOR
- authors usually have to take care of their own platform. Often this involves blogging, being active on Facebook and Twitter, and interacting with readers.
- readers expect to interact directly with writers (hence the double-headed arrow)
- publishers are connecting with the ‘cloud’ of influencers, asking bloggers to review books, arranging author interviews, ensuring that their books are represented on Goodreads, traditional media’s online sites, and smaller book sites
- readers interact with influencers by posting comments, participating in book chats, posting reviews on forums like Goodreads and Amazon, participating in online book clubs, posting on discussion boards, signing up for giveaways
- readers themselves have become influencers
- beyond what’s shown on this diagram are advertising campaigns, appearances at book stores, libraries, and other venues, interviews, and traditional reviews with various local and national papers
DYNAMICS OF A SMALL PRESS AUTHOR
- indie writers often hire their own editor
- indie writers often sell directly to a small press while some sell to an editor within a small press
- readers expect to interact directly with authors and may have more opportunities to do so than with traditionally published writers
- like the big publishing houses, small publishers sell to bookstores (although the type of bookstores and coverage within bookstores may be different) and use online retailers like Amazon, B&N and others to bring books to the reading public
- indie authors interact directly with the cloud of influencers
DYNAMICS OF A SELF-PUBLISHED AUTHOR
- like indie authors, self-published authors often hire their own editor
- a self-published author uses online retailers to bring their books to market; in general, they do not sell to online retailers
- building awareness and selling to readers occurs primarily through the ‘cloud’ of influencers
- readers have more of a buy relationship with online retailers, having made the choice to purchase based on the new ‘word-of-mouth’ environment offered through social media
Tomorrow, I’ll offer ten insights based on these recent posts about social readers and selling historical fiction (or any fiction for that matter).
M.K. Tod writes historical fiction and blogs about all aspects of the genre at A Writer of History. Her latest novel, LIES TOLD IN SILENCE is set in WWI France and is available in paperback from Amazon and in e-book formats from Amazon, Nook, Kobo, Google Play and iTunes. Mary can be contacted on Facebook, Twitter and Goodreads.