10 Lessons learned during 10 years of writing

Roughly ten years ago, I gave up the day job – had a virtual bonfire for the scads of files I wouldn’t need anymore, purchased a bulletin board for writerly reminders, and set myself up with a brand new notebook and several books on writing. I made a few commitments to myself – to take writing seriously, to find an agent, and to complete the novel that had been brewing for a few years. And here I am ten years later: three published novels; two completed manuscripts with a new agent; a blog with readers from around the world; and five chapters of a new novel.

While working on this new novel — by the way, it’s a contemporary story — I came across Dan Rockwell’s blog on leadership (long story about why). Each of his posts has a catchy title “3 Reasons Leaders Sink”, “7 Boring Things Successful Leaders Do that Failing Leaders Neglect”, “7 Things to Do When Progress is Slow”. Browsing around, I found this quote: The biggest failure is ignoring the lessons of failure. That notion prompted today’s post. So what are the lessons I’ve learned from the things I’ve failed at?

Novels don’t write themselves … you can’t be a writer unless you write in a dedicated and disciplined manner.

Failure is part of the process … all writers have been rejected, some many times; learn from those rejections. Learn from the stories that didn’t work. Learn from the critical things readers say about your novels.

One successful novel doesn’t guarantee the next … most of us will have had the experience of anticipating a new novel from a favourite author only to be disappointed when it arrives. A publisher won’t publish your next novel unless they think it will be a success, even if your last one did well.

You need to be part of the community … this could be a genre community, a workshop community, a group of writer friends. Give to your community more than you receive.

Finding the right agent is critical … agents are individuals and each one has her/his personal preferences. Find one who loves the kind of stories you write and who will really work with you to improve your stories and make sure you pick the best stories to write. This is not an easy process.

Learn to say no … I’ve spent hundreds of hours responding to other writers, reading their novels, working with them on guest posts. But you only have so much time to go around and sometimes saying yes is just another way of procrastinating.

Time management is critical … as a corollary to ‘learn to say no’, learn to allocate your time to the right tasks. Social media can be a huge time suck, use it sparingly. A weekly schedule is helpful – I’m still trying to implement this one successfully.

Distraction is the enemy … phone calls, the ping of arriving emails or texts, the lure of a good book, the tangle of research, my children, my husband, an untidy home, a bright sunny day – all of these are distractions for me. Set them aside and work your schedule.

Marketing is your friend … for a few years I embraced marketing and promotion activities. Last year I did almost nothing and as I mentioned before, sales have suffered as a result. Remember, every new reader is a new source for word of mouth recommendations.

You can’t write all the time … take time for your family, your partner, your friends. Take time to be active and enjoy the sports and other interests you have. Writing is tough work. You need to revitalize regularly.

I’m startled to realize that ten years have passed so quickly. So much hard work. So much joy!


M.K. Tod writes historical fiction. Her latest novel, TIME AND REGRET was published by Lake Union. Mary’s other novels, LIES TOLD IN SILENCE and UNRAVELLED are available from Amazon, NookKoboGoogle Play and iTunes. She can be contacted on Facebook, Twitter and Goodreads or on her website www.mktod.com.

Thoughts from business guru Peter Drucker

marketing-image“Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Peter Drucker

Peter Drucker was a well-known, some might even say revered, consultant, teacher, writer and business guru. I remember reading his books and articles during different stages in my career – my pre-writing career, that is. His ideas were always thoughtful and insightful and he was sought out by many huge corporations for advice.

So, what does this quote have to do with me? Or with other authors in today’s world of writing and publishing?

As authors we innovate through our books, bringing new stories to readers or new spins on old stories and themes to help readers think about issues, experience circumstances vicariously, and build new understanding of relationships and the human condition.

As business people – yes, we are business people – we should also concern ourselves with marketing. According to the American Marketing Association (AMA), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Another take on marketing suggests that this function is the process by which goods and services move from concept to the customer. A process that considers the 4 Ps of marketing: product, price, place and promotion.

Dr. Philip Kotler, Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago, suggests that marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”

(For more definitions of marketing, have a look at 72 Definitions of Marketing by consultant, Heidi Cohen.)

Many authors consider promotion as the essence of marketing; some say they hate this aspect of their work and aren’t good at it.

Which of us considers the notion of target markets? Unfulfilled needs of readers? Profit potential? The places where readers in target markets can find our books? Have you morphed from self-published to having a publisher and sighed with relief at not having to do any more marketing?

If, as Drucker says, marketing is the distinguishing, unique function of the business, I believe we need to address this task more seriously.

End of lecture for the day 🙂


M.K. Tod writes historical fiction and blogs about all aspects of the genre at A Writer of History. Her latest novel, TIME AND REGRET was published by Lake Union on August 16, 2016. Mary’s other novels, LIES TOLD IN SILENCE and UNRAVELLED are available from Amazon, NookKoboGoogle Play and iTunes. She can be contacted on Facebook, Twitter and Goodreads or on her website www.mktod.com.