Laura Kamoie amazes me with her ability to co-write such wonderful novels as America’s First Daughter and My Dear Hamilton with Stephanie Dray. Combine that talent with a talk on the dos and don’ts of social media and I was lining up for this presentation at #HNS2019.
#1 Mistake – too much time on social media and not enough time writing. Don’t get overwhelmed by social media. You don’t have to do it all. Figure out what you’re comfortable with and be authentic. And if you’re going to be selective, according to Laura, Facebook is where readers hang out, particularly the 40+ crowd. Twitter is where influencers and industry folks hang out.
Laura offered the group several tangible ideas to keep in mind as we work on our social media presence.
EASY TO FIND = EASY TO PURCHASE
First, make sure you have a social media presence such as a website with your name prominently displayed. Use the PIN feature on Facebook and Twitter. Include retail links – all of them, not just Amazon to make it easy and to reduce clicks for readers. Include the covers of your books to create a branded look.
YOUR ONLINE PRESENCE SERVES READERS
Make sure that what you write and what kind of stories you write serve readers. Again, Laura mentioned retail links. Include quotes about your book(s). Find ways to take people through the stages of new to you ==> reader ==> fan ==> superfan. Superfans will bring other readers to you.
PURPOSE OF ONLINE PRESENCE IS TO SELL BOOKS
Goals of social media book promotion are to gain exposure for you as an author and what you write. To foster discoverability. To build you name, brand, and book recognition. To build relationships with existing readers so that readers will feel invested in you and feel some sort of kinship with you. To network and build relationships with authors, bloggers, reviewers. These relationships will get others talking about your books. (See, I did that at the beginning of this post!) To find new readers. And ultimately, to sell books.
Mistakes on Facebook and Twitter:
- your posts are either too sell/buy or too personal/diluted
- you don’t engage/interact – remember that social media shrinks the distance between author and readers; you need to engage and readers want you to engage
- you don’t post regularly enough – Laura recommends 2-3 times per day
- you have no custom URL on Facebook
- you have no branded cover image
- you don’t have an author page on Facebook (as distinct from your personal page)
- you have no description and/or no links on your Facebook cover image
- you don’t pin a post to signify its importance and to prompt shares
- check out Laura’s Facebook page for ideas; click on her header image for Ribbons of Scarlet to see what she has included;
AT A GLANCE YOUR WEBSITE SHOULD CONVEY
- your genre
- your personality
- whether visitor’s interests match your offer
- Laura recommends checking out the websites of: Kristin Hannah, Steve Berry, Geraldine Brooks, Christina Baker Kline, Susan Meissner, Alma Katsu, Jennifer Robson
Mistakes on Website:
- unclear branding/messaging about who you are and what you write and what kind of emotional reading experience your books offer
- missing retail links
- no master book list, no information on what’s coming soon
- out of date/stagnant information
- inactive blog
- hard to spell/difficult to remember URL
Website Must Haves
- newsletter signup
- about page to convey who you are in an engaging way with headshot and short bio
- separate page for each book that includes cover, buy links, short description, social proof
In closing, Laura reminded us not to be overwhelmed and to do what you are comfortable with. In her own case, Laura is on Twitter at least once a day; on Facebook 2-3 times a day; she has a virtual assistant; and posts about her backlist on TBT (Throwback Thursday).
Well, if you aren’t exhausted, I was at the end of that session (I know I didn’t capture everything!!) and as I prepare this post I admit to feeling daunted all over again by the work involved with social media. I already spend many hours to sustain my blog — clearly that’s not enough if I want to serve and engage with readers!
FOR MORE ON READING & WRITING HISTORICAL FICTION FOLLOW A WRITER OF HISTORY
M.K. Tod writes historical fiction. Her latest novel, TIME AND REGRET was published by Lake Union. Mary’s other novels, LIES TOLD IN SILENCE and UNRAVELLED are available from Amazon, Nook, Kobo, Google Play and iTunes. She can be contacted on Facebook, Twitter and Goodreads or on her website www.mktod.com.