2018 Reader survey

In 2018, I conducted a fourth major reader survey. Topics covered:

  • general reading habits
  • the selection and acquisition of books 
  • the reading experience
  • the influence of social media on reading

Highlights include:

  • 2018 SURVEY ATTRACTED SIGNIFICANT PARTICIPATION – a total of 2418 participants from various parts of the world weighed in with their opinions. 
  • AS IN PRIOR YEARS, THE SURVEY ATTRACTED HIGH VOLUME READERS – 72% read more than 20 books a year; 55% read more than 30
  • 49% of participants USE SOCIAL MEDIA REGULARLY TO SUPPORT THEIR READING
  • GENDER MAKES A DIFFERENCE – among the differences—women read more than men and use social media more regularly in support of reading; men and women prefer different types of stories and different non-fiction
  • PRINT BOOKS REMAIN POPULAR – Of 2418 participants, 75% frequently or exclusively use print books
  • Not surprisingly, ENTERTAINMENT IS THE DOMINANT REASON FOR READING FICTION
  • Readers say that FEELING IMMERSED IN THE NOVEL’S WORLD is the most important factor for their reading
  • THE TOP TWO FACTORS when choosing a book are SUBJECT MATTER and GENRE
  • AGE MAKES A DIFFERENCE – among the differences – interest in fantasy decreases with age; the highest use of phone-based e-readers is for those between 30 and 50 
  • FRIENDS ARE THE TOP SOURCE FOR BOOK RECOMMENDATIONS – chosen by 61% of participants when asked for their top three sources
  • For reading purposes, CONNECTING WITH THE AUTHOR OF A BOOK is the social media functionality most valued by participants

You can read the full report here.