The first main panel session of HNS London 2014 had the catchy title: SELLING HISTORICAL FICTION: THE CHALLENGES AND TRIUMPHS. Moderated by Carole Blake of Blake Friedmann, the panel included Matt Bates, Katie Bond, Nick Sayers, Simon Taylor and Susan Watt all discussing aspects of the market for historical fiction. Not surprisingly, most of the conversation centred on traditional publishing.
The takeaway for me is embodied in the following diagram:
- (1) WRITER sells an agent on a book’s possibilities
- (2) AGENT seeks and sells to an editor
- (3) EDITOR sells internally to an editorial committee inside the publishing company she/he works for
- (4) PUBLISHER sells to a select group of retailers
- (5) RETAILER sells to consumers and entities such as libraries, businesses, schools
The arrow connecting writers directly to readers on the bottom is overly simplistic, however, what it suggests to me is the need for those of us who are self-publishing to find ways to differentiate our books for readers who are making a purchase decision. We need to provide readers with the same sort of confidence that comes from all the selling steps in the traditional model. More on that later.
As always, let me know what you think.
PS – as Tony Riches points out in his comment, the self-pub arrow needs elaboration. I will work on that and get back to you.