I have a copy of a Harvard Business School case study titled Marketing James Patterson. Published in 2006, the facts and figures are dated but Patterson’s quote concerning brand remains relevant.

Brands are nothing more than trust. I trust I’m going to pick this up and I’m not going to be able to put it down. There will be tension. And pace. And some kind of human identification not just with the heroes but also with the villains. Above all, my brand stands for story. I became successful when I stopped writing sentences and started writing stories. Editors think it’s about style. It’s not. It’s all story.

In May 2012, Patterson’s book 11th Hour was fourth on the New York Times combined print and e-book bestsellers list. I, Michael Bennett, Guilty Wives, Maximum Ride: Nevermore and Zoo are some of his latest releases. With a superb marketing machine and a well-honed formula for working with co-authors, he has at least six more novels coming up and more than 3.4 million Facebook fans.

I wonder what I could learn from studying his model?