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A Writer of History

~ thoughts on writing & reading historical fiction

A Writer of History

Tag Archives: social reading

Marketing writers to readers

07 Wednesday Nov 2012

Posted by awriterofhistory in Connecting Readers & Writers, Historical Fiction Survey, Industry News

≈ 13 Comments

Tags

author entrepreneur, business of writing, connecting readers and writers, historical fiction survey, social reading, sources of book recommendations

Yesterday, after my post on facilitating connections between writers and readers went up, Judith pointed out that I neglected to talk about how writers can make the connection with readers while Linda spoke about writers as people running a small business. Excellent comments.

I went back to the survey of historical fiction readers to look at two of the questions: (1) Where do you find recommendations; and, (2) List your favourite reading oriented websites, blogs and social media sites. I believe the answers provide a sense of where writers can direct their marketing efforts. As Linda points out, writers are entrepreneurs. We create products for consumers – our products are ‘books’ (in quotes because the notion of a book is changing), our consumers are readers. Writers will choose different strategies to bring their products to market; readers have already told us how they find recommendations.

A few further comments:

  • the winners in connecting readers with books share three attributes: (1) thoughtful, trustworthy information, (2) opportunities for dialogue, (3) a community of like-minded readers
  • with social media and other online forums, I believe the definition of friends is changing to a wider circle that includes online communities
  • in the context of the survey, readers mentioned many historical fiction blogs; I imagine readers of other genres – fantasy, sic-fi, romance – also have their favourite blogs
  • only 13% of survey participants said they did not go online for recommendations
  • industry sites includes publishers; at 3%, it seems clear that readers do not look to publishers for recommendations
  • readers browse bookstores (49%) but do not rely on their online sites (2%)
  • Goodreads is more of a North American phenomena; for example, UK participants rarely mentioned Goodreads
  • readers mentioned more than 150 different book blogs run by individuals or small groups
  • Amazon is a source of recommendations (it’s included in the Online Retailers category) but there is a big gap between it and the top 3 favourite online sites
  • survey analysis also offers data on other sites like Facebook, Twitter, library sites, author websites, Shelfari and so on

It seems to me that writers, myself included, need to think carefully about marketing time and expenditure in light of these realities. Let me know what you think.

Generation Gap

20 Saturday Oct 2012

Posted by awriterofhistory in Connecting Readers & Writers

≈ 17 Comments

Tags

connecting readers and writers, Facebook, getting published, Heather Lazare, my writing, power of social media, publishing career path, Random House, reading is a social experience, securing an agent, social reading, writing historical fiction

An online friend who also writes historical fiction mentioned something that startled me and then got me thinking.

Heather Lazare, an editor for St. Martin’s–I think, said in a panel: ‘That whenever I find a ms I want to make an offer on, the first thing I do is go to their facebook to see how many friends they have.’

Whoa! My first reaction was to sputter and mumble about how ridiculous that approach is. What about all the platform work we aspiring writers do in terms of blogging, tweeting, involving ourselves in specific communities of interest, writing articles, reviewing books? Facebook isn’t the only measure of connectivity. I was incensed that a well-respected editor would consider such a simplistic measure. My emotional self was in high gear.

Smack! The other half of my brain took over. Of course that’s how an editor might think; FB is where she or he and most of their friends spends a lot of time connecting with one another. It’s a classic generation gap.

Let’s imagine the career trajectory of someone in publishing. According to Random House US, the career path is Editorial Assistant, Assistant Editor, Associate Editor, Editor, Senior Editor and Editorial Director. If an individual is hired out of university as an Editorial Assistant and averages 3-4 years in each career stage, she would arrive at Editor in her early 30s. As an example, according to her LinkedIn profile, Heather Lazare went from Assistant to Editorial Assistant and on through various roles to Senior Editor in a span of 9 years.

Not to get too nitty-gritty about my stage in life, but I have a son who is 29 and a daughter who is 32. Their crowd is on Facebook all the time. They post incessantly – random musings, photos, Pinterest links, Instagrams, links to various URLs, status updates, GPS notations. They click the ‘like’ button, scroll through timelines, make rude or funny comments about one another. They don’t call their friends, they FB them.

So … if this is the world that editors live in, this is the world I must embrace. Wanna be my friend?

Top Historical Fiction Sites – Historical Tapestry

12 Thursday Jul 2012

Posted by awriterofhistory in Connecting Readers & Writers, Historical Fiction, Historical Fiction Survey, Top Historical Fiction Sites

≈ 5 Comments

Tags

advice for historical fiction authors, connecting readers and writers, Daphne du Maurier, Elizabeth Chadwick, historical fiction survey, historical fiction trends, Historical Tapestry, Michelle Moran, popularity of historical fiction, social reading, Susanna Kearsley

The survey asked readers to list favourite sources for book recommendations. Four top sites emerged from their responses. Historical Tapestry is one of those sites and I am delighted that Marg, Teddy, Kelly, Ana and Alex agreed to be interviewed. Marg kindly colour-coded their responses.

Happily, this week is their blogiversary week. Make sure you drop by for a visit.

Why did you start blogging? Did your group come together to create the blog or did you add folks as time progressed?

Marg: I had a period of seven years where I didn’t read much at all. Once I did return to reading with a vengeance, the next thing was that I wanted to find people to talk to about the books I was reading. I started hanging out on the Oprah books boards where I met Kelly and Teddy and some other bloggers and then I started hanging out on other forums as well. I can’t remember how I found my first book blogs but after watching those blogs I started to think I could do that. Then I read a book that I just HAD to talk about and my book review blog was born.

Teddy: I use to keep a spiral notebook with notes about all the books I read.  I always had such a hard time referring back to any specific book because there was no order.  I was in a book club in Yahoo groups and a couple of the members started their own book blogs.  I started reading them and realized that a book blog would be a much more organized way to keep track of books that I read.  I never dreamed that people would actually read and follow my blog, much less, that publishers would start sending me books to review.  Seriously, who knew?  Then one day I was invited to join Historical Tapestry, wow what an honor that was!

Kelly: I never even really paid a lot of attention to blogs until I decided to have one of my own. I had an old Livejournal account where I sort of rambled, but that was about it and hardly anyone ever followed it. I knew that I liked talking about books, though, which lead me to online areas and then that lead to meeting Marg. She started her blog in November of 2005 and I followed suit in December. It was initially just a fancier place to ramble, just about books this time, but it grew to be much more than that.

Ana: I have always written the titles of the books I read. When I started discovering the internet, one of my first interests was joining book groups and book forums. I started reading everyone else’s blogs and one of my friends challenged me to start one. A few years later I met Marg at one of the books groups, she invited me to join Historical Tapestry and the rest, as they say, is history! 

Marg: In terms of how Historical Tapestry began, I had been chatting with Kelly on MSN Messenger (remember that?) and I said to her I am thinking I would like to do a historical fiction group blog and she said I have been thinking about something similar. I knew Ana from a historical romance focused Yahoo group and initially there were a couple of other people that Kelly and I knew from the Oprah boards. They didn’t stay too long so then we asked Teddy to join us and Alex initially was involved because she did all our fabulous graphics and did a couple of guest posts and then joined permanently.

Kelly: Man, we used to chat on MSN all the time! Now there are so many other ways to chat… Anyway, I remember our initial conversations about starting Historical Tapestry. I even remember the discussion about a name and our search for our first background. (Thankfully we have Alex now, so our backgrounds look much nicer!) It is too bad that our other early members don’t even blog at their own blogs anymore, but I like the group we have now. I did know Teddy a bit, but I only met Ana and Alex through this blog. 

Alex: I’m the latest addition to our group. If my memory is correct, I already knew Marg because we were both in an HF discussion group. Teddy and Kelly I only knew through this blog, but Ana is a good friend of mine for several years now. We used to blog about period dramas (another passion!).

Why do you review historical fiction?

Kelly: I read historical fiction because history is my ‘thing’. I am a huge history buff. I have always been one, too. It was my favourite subject all through school and I took all the variations that were offered. I actually used to read more non-fiction than historical-fiction, but after I graduated from university I was a bit burned out on academic work. And now, my reading interests are just so eclectic it is hard to find time for everything. There are some subjects I still prefer non-fiction to fiction, but for me it is all about experiencing these time periods in a readable way with characters and situations you can get lost in. It just seems to help make history more real when spend time with the characters that lived it. I am not sure if that makes sense, but non-fiction is more aloof than fiction.

Alex: Like everyone in our group, I’ve been interested in history for as long as I can remember. It was really my passion and I even decided to follow this interested and study archaeology and history at university. When I think about it, I enjoy many genres (HF, sci-fi, fantasy, paranormal, non-fiction…), but each time I need a comfort read, most of the time I choose an HF book.

Ana: I read a variety of genres but historical fiction is my first and biggest passion. Like my blog colleagues I have always been interested in history and reading is one way of making the past come alive.

What trends have you seen in HF novels in the past? What new trends are emerging?

Alex: The most recent HF trend that comes to my mind is the Tudor period. I don’t think I ever saw as many books about those times as these past 10 years or so. Right now I’m noticing an interest in Spanish Inquisition, but maybe this is just wishful thinking.

Ana: Yes, I agree that the Tudors were a big trend. I do hope we get to see some other themes soon though.

Kelly: A more recent trend was the large amounts of books related to the Titanic to coincide with the anniversary of the Titanic sinking. One that I find emerging is WWI books with the upcoming anniversary of the start of that war in 1914. I think that those books will become popular in the next little while. I don’t think anything competes with the Tudor obsession, though.

Is historical fiction growing in popularity? If so, why.

Kelly: That’s a really good question. I have been pondering it since I originally read it. I have found that more blogs seems to talk about historical fiction, but it could also be that I am paying more attention to it. There does seem to be books that are transcending their genre and being read more mainstream. It seemed like for years historical fiction was either something you liked or something you found boring. There was no in-between. Now I find that people who swore off historical fiction entirely, and blatantly admit that in their posts, are sneaking one or two in and then slowly historical fiction is becoming a genre they enjoy. Maybe this is just something I hope is happening?

Who are your readers? What do you know about them? Do you collect specific data about them?

Alex: We do know that most of our readers are from North America, but we don’t really look for any detailed information about them. We have several countries represented in our group (Canada, Australia, Portugal and France) and we know that we have readers from all those nationalities too.

Stats from Sitemeter.com

Ana: Other than that we also know their favourite features on our blog: Reviews and The Why I Love Guest Posts

What features does your blog include? What features are most popular? Are you planning to add any features?

Marg: We do have a few features that we use on a regular basis. Personally, my favourite is the WhyILove feature where authors tell us something they love about their characters, or their story/book. I really enjoy seeing what authors are passionate about in their own books and some of the posts we have had have been completely fascinating. Another regular feature is the BooksofaLifetime where we ask our guests to talk about the books and authors that have influenced them as readers and writers. In addition, there are Spotlights on particular series/authors, CoverStory posts about the book covers for specific titles which might just be different editions or covers from different countries.

We have also been known to run weeks focusing on particular authors. For example, we have had SusannaKearsley, ElizabethChadwick and MichelleMoran as our focus over the years. On a larger scale we are currently in the midst of ourfourthseason, where we spend a month talking about particular author – in this case Daphne du Maurier.

When you add in the HistoricalFictionReadingChallenge and the new feature that we are hoping to announce in our upcoming blogiversary, there’s quite a lot on!

Ana: I think Marg pretty much said it all about the features we currently have. I think we probably have to do a new poll to find out what appeals more to our readers but the Challenge is definitely a favourite.

Do you think of the blog as having a brand? If so, what is it?

Marg: I don’t think that we have consciously developed a brand as such, but thanks to Alex’s fantastic graphics I think we definitely have a cohesive feel to our blog, and we have tried to keep that feel going to the other sites that we use as well.

Do you conduct reviews on a paid basis for any other publications?

Ana: No, I only review for the fun of it. I do receive books from authors for review but that’s about it.

Kelly: Same here.

Marg: Nope. Do it all just for the love of it here too.

Why do you think so many people blog about historical fiction or participate in blogs about historical fiction? What are the implications for writers, agents and publishers?

Ana: I think blogs are an easy and fast way to share information about book releases, likes and dislikes. With so many blogs around today you can choose the one(s) that better fits your reading tastes and interact with people who share the same tastes on a daily basis. I think authors and publishers already see that they can use it as a big promotion tool.

What do you see writers doing differently to market their books and build their platforms? What about publishers?

Marg: There is a definite increase in the number of authors who are looking to online sites like blogs etc to publicise their books, whether it be through guest posting, getting reviews etc and social media like Facebook and Twitter. Anything that helps find your audience is a good thing!

What advice do you have for writers?

Marg: Whilst I wouldn’t dare give advice in relation to actual writing, I would say one thing and that is that at the very least you should have some web presence. Some authors manage to blog, be on Facebook, Twitter and Pinterest and so much more. I am not suggesting that all authors need to do that, but at the very least there should be a website where readers can go to find out more about the books you have out.

If you are going to do any of the other stuff like blogging then it is important to be consistent. For example, if your blog hasn’t been updated for more than a year and there is no post saying anything as to why, then it just looks bad and it would be better to have no reference to the blog on your website.

Other than that, write on! There are plenty of avid readers out there who are looking for interesting books, with interesting settings and characters!

Reading as a social experience

02 Wednesday May 2012

Posted by awriterofhistory in Historical Fiction Survey, Writing Process

≈ 6 Comments

Tags

connecting readers and writers, findings.com, Goodreads, historical fiction, social reading

My son is a marketer focused on digital media and as such, occasionally comes across interesting tidbits he feels I should read. Yesterday, he sent me a link to a post on social reading from Read Write Web. Within that post was a reference to an article on the explosive growth of Goodreads.

Highlights:

  • the social reading post is all about Findings.com where users “can discover others who are reading similar books, and go right ahead and follow them”.
  • the post quotes one of the co-founders of Findings.com as saying that their site is designed to enable the book to be experienced as a collection of component parts, and as a mechanism for readers to share key insights from books.
  • In the second post, the author states that Goodreads “currently has 8 million registered members who have written more than 13 million reviews and added more than 280 million books to their virtual shelves”.
  • While there are drawbacks, Goodreads “can function as a universe all its own, and a place to quietly cultivate community”.

Aha. Ties right in with what the historical fiction survey told us about how readers find recommendations for new books and the incredible number of historical fiction review sites available. I haven’t experienced Findings.com, however, it sounds more suited to non-fiction than fiction while Goodreads handles both.

These two posts support the notion that people love to talk and write about books. According to my survey, women, in particular, love to talk about fiction.

Writers who think of reading as a solitary pursuit – on their part and on the part of their readers – need to think again.

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